This is a video that the University of Rochester created to get people excited about their campus and what they have to offer. PS- check out the University of Rochester YouTube channel by clicking here!
Food for thought: Wouldn’t a viral video be a great recruitment tool for your university? Think about it, future college students spend more and more time online. People share millions of videos via Twitter and Facebook everyday. Shouldn’t part of a university’s recruitment campaign take social media into consideration? It’s definitely more cost effective, and it’s “where the students are,” so to speak. If your video went viral (for a good reason), people would recognize your brand. This could push them to your website, and if your website is strong enough, you could encourage those people to visit your campus and eventually apply.
The key is creating a video that provides a good representation of your campus.