Last week when I was traveling, I stumbled upon this unique advertisement in the Minneapolis/St. Paul airport for Traveler’s Insurance.

First, the name and the location are spot on. Travelers? In an airport? Imagine that.

Plus– people are bored in an airport– having an interactive advertisement is a great way for people to pass the time. Even though I simply walked past them, they left a strong impression on me… I remembered the red umbrella and I knew the brand. I came home to google it to realize that it left an impression on many other people, too.

This is what advertising is about, leaving an impression.