Category Archives: Branding

The future of TV?

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Arrested Development, the highly anticipated series, will be live on Netflix in… 15ish minutes. (Kudos to Netflix for picking this up… this and House of Cards are really changing public perception– because everyone was so PISSED when they changed their plans and raised prices once upon a time.)

I could go on for DAYS about the hype they built for this release (I think I read and shared at least one Buzzfeed article A DAY for the last month about AD) but I think it’s a much larger topic on where our mainstream cable channels are going.

Do you think that soon all of our fan favorite shows will be available through instant streaming? Do you think that fans are going to crash the Netflix server tonight and tomorrow?  Can’t wait to see this make history!

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Superbowl 2013… AKA #blackout

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Superbowl this year was spectacular. No, I’m not a Ravens fan.

I was completely absorbed in the commercials, halftime entertainment, and most notably, the blackout. I was completely nerding out during the whole blackout– religiously checking my Twitter and Facebook feed. But guys, it was just so interesting!

Superbowl 2013 includes a blackout (After Beyonce’s performance… how fitting because she KILLED it)

There were a few brands that totally DOMINATED the blackout. Prime example: Oreo.

[tweet https://twitter.com/Oreo/status/298246571718483968]

Incredible, right? I love that their brand message aligns with the “crisis”– and makes a joke out of it. And posting to Twitter was key, I know as soon as the lights went out the first thing I did was check my feed.

360i, an award-winning digital agency specializing in search engine marketing, social media, mobile marketing and web design and development, came up with this ad on the fly. Here’s a snippet of how this was possible (Information via Buzzfeed)

“We had a mission control set up at our office with the brand and 360i, and when the blackout happened, the team looked at it as an opportunity,” agency president Sarah Hofstetter told BuzzFeed. “Because the brand team was there, it was easy to get approvals and get it up in minutes.”

“You need a brave brand to approve content that quickly. When all of the stakeholders come together so quickly, you’ve got magic,” Hofstetter said.

A few other brands provided excellent commentary during the blackout:

[tweet https://twitter.com/Audi/status/298244658457354241]

[tweet https://twitter.com/Walgreens/status/298245632550899713]

[tweet https://twitter.com/Walgreens/status/298249650996129792]

[tweet https://twitter.com/tide/status/298247327771144192]

Such quick thinking and response– bravo to all community managers and decision makers! I think this is a step in the right direction– although social media is second nature to most brands by now, I would venture to say that few are brave enough to be “proactively reactive” in this situation.

I feel energized and excited by how impactful these tweets are.

#whatshouldwecallme… GIFS make life more fun

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Can you believe I haven’t blogged in over 2 months! Let’s just say, I’ve been busy-busy-busy, enjoying my first big girl job. I’m swimming in press releases, media lists, health insurance, 401K, 40-hour work weeks, and general elation that I was lucky (and educated?) enough to land a full time gig. I love it. Life is unreal.

But… to get back on subject, let’s chat about .gifs.

If you haven’t heard of it yet, #whatshouldwecallme is one of the most popular Tumblr sites out there. As the NY Daily News says, “…if you’re a student (in college or in graduate school) or an office drone you’ve doubtless already spent hours browsing its pages as a procrastination tool.”

The Tumblr site relies on .gif images to emotions and situations that most can find relatable. In fact, here’s a post from a few days ago…

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Believe it or not, according to Forbes this site was actually an inside joke created between two law students that lived on opposite coasts. When venting to each other about the woes of their lives, they used images to convey their emotions. They created a tumblr as an inside joke that they now share with millions of people daily.

After the birth of #whatshouldwecallme, hundreds- if not thousands- of parody sites sprung up. Don’t even get me started on the importance of going first (thanks Seth Godin!)… but the cool thing about these parodies is that they are really targeted for specific industries or interests– some “industry inside jokes” that those who aren’t familiar with the subject wouldn’t understand. Here are a few of my favorites:

  • Admissions Problems— This site is targeted to recruiters, admissions counselors, and those involved in student affairs at the college level. My days as a tour guide and working in the admissions office make my giggle when I read these.  (Lately, this one has quite a few negative responses from readers who feel that students are being violated by this information being shared. However, they never disclose school or student names in any of the posts.)
  • This Advertising Life— If you’ve ever worked in an agency, this is your life story. I am guilty of checking this one daily, because they describe interactions with clients and coworkers that I could see/have seen happen.
  • 99 Problems But A Pitch Ain’t One— This one is for PR professionals, especially those who work directly with clients and the media. I have to admit, this one is resonating with me so much more that I’m in an agency.

My thoughts are… why aren’t businesses utilizing these more often as a marketing tool on purpose? This is an opportunity for your brand to build an emotion. Just picture, a cute baby laughing, a puppy snuggling a kitten, {insert cute gif idea here} and a caption… “The first time I _______” (the _______ relating to your brand in a positive light.) This can also work conversely, with a sad face and the caption reading “When I was out of ______ (______ being your product), etc. A quick google search shows me no brands that are proactively using this technique. Have you heard of any brands that do this?

Well, now you’ll have hours of procrastination material. Do you have any favorite .gif sites similar to #whatshouldwecallme? Do share in the comments!

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Take a look at what a great woman I can say I’ve worked with this past year through Intern Queen!

Lauren Berger, you are such an inspiration! Thank you for sharing all of your knowledge and letting me be a part of history. So lucky to be a part of the #internqueenfamily!

Follow InternQueen on Twitter: @internqueen
Like InternQueen on Facebook: Intern Queen, Inc.

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Too Funny! How to explain Marketing/ Advertising/ and PR to people who don’t understand!

If I knew all the words

I’ve never really understood how people have a hard time deciphering what Public Relations Professionals do, What we do is in our title. We build relationships with the public in simple terms. It’s not just PR professional marketing and branding seem to interchange with both PR and Advertising. These cartoons below help to describe what Public Relations, Advertising, Marketing and Branding actually are.

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picture6A lot of the time PR people use branding behind their methods, and call on advertisers to relay that brand message. Marketers are used in every aspect of PR, AD and Branding. They all may stand alone, but when used together they can expand the message being relayed to the audience.

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