New Ideas in Old Mediums

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Some say traditional advertising is dead. I disagree.  

Real laundry flapping in the wind definitely caught my attention.

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Too Funny! How to explain Marketing/ Advertising/ and PR to people who don’t understand!

If I knew all the words

I’ve never really understood how people have a hard time deciphering what Public Relations Professionals do, What we do is in our title. We build relationships with the public in simple terms. It’s not just PR professional marketing and branding seem to interchange with both PR and Advertising. These cartoons below help to describe what Public Relations, Advertising, Marketing and Branding actually are.

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picture6A lot of the time PR people use branding behind their methods, and call on advertisers to relay that brand message. Marketers are used in every aspect of PR, AD and Branding. They all may stand alone, but when used together they can expand the message being relayed to the audience.

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Traveler’s Insurance Advertisement at MSP

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Last week when I was traveling, I stumbled upon this unique advertisement in the Minneapolis/St. Paul airport for Traveler’s Insurance.

First, the name and the location are spot on. Travelers? In an airport? Imagine that.

Plus– people are bored in an airport– having an interactive advertisement is a great way for people to pass the time. Even though I simply walked past them, they left a strong impression on me… I remembered the red umbrella and I knew the brand. I came home to google it to realize that it left an impression on many other people, too.

This is what advertising is about, leaving an impression.

Hunger Games Propaganda Advertising

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Hunger Games Propaganda Advertising

Look at this fan created propaganda advertising for The Hunger Games. Doesn’t it look like something you’d see in District 12?

*If you haven’t read the book, do it! Also, let me explain what the Tesserae is. Basically, children between the ages of 12 to 18 (those eligible to participate in the Hunger Games) can have their name added additional times to the reaping, (once per family member) if their family is struggling for food.

Fan artwork for movie franchises like these are impressive. I hope that the franchises are utilizing this!

“Remember oUR Name” – University of Rochester

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This is a video that the University of Rochester created to get people excited about their campus and what they have to offer. PS- check out the University of Rochester YouTube channel by clicking here! 

Food for thought: Wouldn’t a viral video be a great recruitment tool for your university? Think about it, future college students spend more and more time online. People share millions of videos via Twitter and Facebook everyday. Shouldn’t part of a university’s recruitment campaign take social media into consideration? It’s definitely more cost effective, and it’s “where the students are,” so to speak. If your video went viral (for a good reason), people would recognize your brand. This could push them to your website, and if your website is strong enough, you could encourage those people to visit your campus and eventually apply.

The key is creating a video that provides a good representation of your campus.

My First Blog Post (Sorta…)

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Well Hello there!

Welcome to a new piece of history… my very first WordPress Post! However, don’t get too excited, because this is not my first blog post. In fact, you can read my old blog posts here: http://laceynmsumadmissions.blogspot.com/ Embarrassing, I know.

AND, before that, I will admit I had a xanga. Cheesy, I know. Luckily, that one has been deleted… Can’t imagine the types of things I posted as an angsty 8th grader.

This blog will be Marketing/Advertising/ Public Relations related, as I am a new graduate who is genuinely interested in my career path.

I can’t wait to explore and make this blog fun!

Catch ya on the flip side,
Lacey