Tag Archives: CDC

Tips from Former Smokers


The first time I saw this video, I was completely shocked and mortified, but I think that’s exactly what the CDC wanted when they created their “Tips from Former Smokers” campaign.

The message is simple:

The Tips from Former Smokers campaign features real people suffering as a result of smoking and exposure to secondhand smoke. Their compelling stories send a powerful message: Quit smoking now. Or better yet — don’t start.

Trust me, this is reaching and affecting lots of people. According to HealthcareCommuncation.com, In the week after the March 19 campaign launch, calls to the national support hotline 1-800-QUIT-NOW doubled and visits to the anti-smoking website www.smokefree.gov tripled.

Seriously, read this article:  3 reasons why the CDC’s anti-smoking campaign caught fire. In this article, they discuss the three main reasons that this campaign is so successful…

  1. Get Real (Real people– not actors & real stories that are authentic and believable)
  2. Don’t just Scare, Surprise (New issues that haven’t been discussed before, and they are eye opening and memorable)
  3. Point the Way to Help (Each piece of the campaign– commercials, website and other materials– have a call to action)

Makes sense, right?