Tag Archives: .gifs

#whatshouldwecallme… GIFS make life more fun

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Can you believe I haven’t blogged in over 2 months! Let’s just say, I’ve been busy-busy-busy, enjoying my first big girl job. I’m swimming in press releases, media lists, health insurance, 401K, 40-hour work weeks, and general elation that I was lucky (and educated?) enough to land a full time gig. I love it. Life is unreal.

But… to get back on subject, let’s chat about .gifs.

If you haven’t heard of it yet, #whatshouldwecallme is one of the most popular Tumblr sites out there. As the NY Daily News says, “…if you’re a student (in college or in graduate school) or an office drone you’ve doubtless already spent hours browsing its pages as a procrastination tool.”

The Tumblr site relies on .gif images to emotions and situations that most can find relatable. In fact, here’s a post from a few days ago…

Image

Believe it or not, according to Forbes this site was actually an inside joke created between two law students that lived on opposite coasts. When venting to each other about the woes of their lives, they used images to convey their emotions. They created a tumblr as an inside joke that they now share with millions of people daily.

After the birth of #whatshouldwecallme, hundreds- if not thousands- of parody sites sprung up. Don’t even get me started on the importance of going first (thanks Seth Godin!)… but the cool thing about these parodies is that they are really targeted for specific industries or interests– some “industry inside jokes” that those who aren’t familiar with the subject wouldn’t understand. Here are a few of my favorites:

  • Admissions Problems— This site is targeted to recruiters, admissions counselors, and those involved in student affairs at the college level. My days as a tour guide and working in the admissions office make my giggle when I read these.  (Lately, this one has quite a few negative responses from readers who feel that students are being violated by this information being shared. However, they never disclose school or student names in any of the posts.)
  • This Advertising Life— If you’ve ever worked in an agency, this is your life story. I am guilty of checking this one daily, because they describe interactions with clients and coworkers that I could see/have seen happen.
  • 99 Problems But A Pitch Ain’t One— This one is for PR professionals, especially those who work directly with clients and the media. I have to admit, this one is resonating with me so much more that I’m in an agency.

My thoughts are… why aren’t businesses utilizing these more often as a marketing tool on purpose? This is an opportunity for your brand to build an emotion. Just picture, a cute baby laughing, a puppy snuggling a kitten, {insert cute gif idea here} and a caption… “The first time I _______” (the _______ relating to your brand in a positive light.) This can also work conversely, with a sad face and the caption reading “When I was out of ______ (______ being your product), etc. A quick google search shows me no brands that are proactively using this technique. Have you heard of any brands that do this?

Well, now you’ll have hours of procrastination material. Do you have any favorite .gif sites similar to #whatshouldwecallme? Do share in the comments!

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