This is my new favorite book and TED talk lately.
Meg Jay is a really great speaker, so you need to watch this ASAP. I can’t do it justice, but let me pull out a great quote to entice you to give up 15 minutes and watch…
We know that the brain caps off its second and last growth spurt in your 20s as it rewires itself for adulthood, which means that whatever it is you want to change about yourself, now is the time to change it. We know that personality changes more during your 20s than at any other time in life. So your 20s are the time to educate yourself about your body and your options. But this isn’t what twentysomethings are hearing. Newspapers talk about the changing timetable of adulthood. Researchers call the 20s an extended adolescence. As a culture, we have trivialized what is actually the defining decade of adulthood.
The first time I saw this video, I was completely shocked and mortified, but I think that’s exactly what the CDC wanted when they created their “Tips from Former Smokers” campaign.
The message is simple:
The Tips from Former Smokers campaign features real people suffering as a result of smoking and exposure to secondhand smoke. Their compelling stories send a powerful message: Quit smoking now. Or better yet — don’t start.
Trust me, this is reaching and affecting lots of people. According to HealthcareCommuncation.com, In the week after the March 19 campaign launch, calls to the national support hotline 1-800-QUIT-NOW doubled and visits to the anti-smoking website www.smokefree.gov tripled.
Seriously, read this article: 3 reasons why the CDC’s anti-smoking campaign caught fire. In this article, they discuss the three main reasons that this campaign is so successful…
- Get Real (Real people– not actors & real stories that are authentic and believable)
- Don’t just Scare, Surprise (New issues that haven’t been discussed before, and they are eye opening and memorable)
- Point the Way to Help (Each piece of the campaign– commercials, website and other materials– have a call to action)
Makes sense, right?
Last week when I was traveling, I stumbled upon this unique advertisement in the Minneapolis/St. Paul airport for Traveler’s Insurance.
First, the name and the location are spot on. Travelers? In an airport? Imagine that.
Plus– people are bored in an airport– having an interactive advertisement is a great way for people to pass the time. Even though I simply walked past them, they left a strong impression on me… I remembered the red umbrella and I knew the brand. I came home to google it to realize that it left an impression on many other people, too.
This is what advertising is about, leaving an impression.
This is a video that the University of Rochester created to get people excited about their campus and what they have to offer. PS- check out the University of Rochester YouTube channel by clicking here!
Food for thought: Wouldn’t a viral video be a great recruitment tool for your university? Think about it, future college students spend more and more time online. People share millions of videos via Twitter and Facebook everyday. Shouldn’t part of a university’s recruitment campaign take social media into consideration? It’s definitely more cost effective, and it’s “where the students are,” so to speak. If your video went viral (for a good reason), people would recognize your brand. This could push them to your website, and if your website is strong enough, you could encourage those people to visit your campus and eventually apply.
The key is creating a video that provides a good representation of your campus.